TIME MEASURED IN YEARS
For more than a decade, dancamera studio collaborated with Guess Watches International and their subsidiary brands to create visual marketing content – ranging from presentations, to 3D modeling, to animation, video, and photography.
WORLD CLOCKED
Our videos for international distributor meetings – where the seasonal product lines are revealed for the first time – generated company-wide excitement for these forthcoming styles.
TURNING POINT
To showcase the technical and aesthetic craftsmanship of these time pieces, we built a slow-moving turntable for shooting macro videos. Viewed at close range and in slow-motion, the details of these watches truly sing. Over time, we applied this technique to multiple product and social videos when a focus on detail was warranted and welcome.
“Dan has been a creative & collaborative partner who takes an idea & brings it to life in outstanding & engaging ways”
— Annie Santo, SVP Global Marketing
PHOTO FINISH
Having the ability to capture different media types in-house allows us flexibility and a seamless technical integration of the work we produce. These photo samples illustrate some of our creativity and range.
SOCIAL MOTION
We took our turn table style macro shooting and combined it with our studio photography to get some great compositions for social media.
MOVING PIECES
Digital+ is an innovative fitness tracker Guess Watches released in 2019. We created a visual style for the marketing, a teaser video for distributors, creative photography, and “How To” instructional videos.
“Dan creatively weaves photography &
video into a great storytelling experience.”
— Jackie Powers, SVP Global Product Team
3D CONNECTIVITY
Guess Connect was the first-ever “fashion” smartwatch. During development, we created prototypical watches in 3D and animated them for several marketing executions.