The Digital+ tracker has a LED screen with fantastic battery life and an accompanying smartphone app that drives it. We created a visual look and feel from scratch, leaning into the sporty appeal by creating movement in the photography. Our fluid visuals were successful enough to become the overall campaign aesthetic.

The video we produced was shown in Dubai, projected on an ultra-wide 4608px x 1536px wall. The content takes advantage of this odd size, thus creating a side to side feeling, utilizing the venue space to the fullest.