Guess Watches entered the heart rate/health tracker market with two different styles in 2019. The tracker has a small LED screen with fantastic battery life and an accompanying smartphone App that drives it. We were asked to design a video teaser for distributors to introduce these new products in August.

Using all of the watches in the line, we created a visual look and feel from scratch. Because they were all silicone and sporty looking, we tried creating movement. We shot the watches in many different twisted configurations. This direction was so successful; it became the overall campaign aesthetic. Not bad for since we took this project from concept to final product in under a week.

The video we produced was shown in Dubai, projected on an ultra-wide 4608px x 1536px ( 4k+ ) wall. We designed the content to take advantage of this odd size, thus creating a side to side feeling which showcased the venue space.