Timex started taking notice of our work after producing videos for one of their companies, Guess Watches. A lot of those efforts constituted gaining distributor interest across various product families. Over several years, we’ve worked on some unique videos, including the samples you see here.
The Metropolitan dress collection is a thin and elegant body style. Timex wanted a new approach beyond their straight-on 3D renderings to a this unique case. Studio photography, 3D renderings, turning macro videos, music, and motion graphics pulled together a compelling sales video. This is a short version of the video.
The Crystal Bloom collection was designed with a unique, industry first, stone dial covering. As with other Timex projects, we relied on using the contours and the up-close details of the watch. Macro video shots and motion graphics brought this project together. Extra shimmer and the Timex logo was added in post production to accentuate the crystal dial application.
The Time Machines video, a more integrated piece, was based on an existing program. With photography, voice overs, and extensive motion graphics, we created a fun and playful follow along video.
Our photos were used in marketing efforts, including the Time Machines web page.
“Working With Dan on numerous projects, he was professional & hands-on right from the start. Understanding exactly what we were looking for, articulating our creative process, & bringing our projects to life through his videos under tight deadlines.”
— Todd Kempshire, Senior Art Director
Geared to lower end department stores in North America, we positioned these “every day” watches as fashionable and functional, paring them with appropriate accessories. The diamond pattern and overall motion is crisp and previews a range of styles.